Golf Breaks, Holidays and Weekends - DirectGolfing

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  DirectGolfing.com is an Internet based web site that provides booking facilities for golf holidays, breaks and golf societies. It has a launch date planned for early 2006 and will cover many countries, initially focusing on the UK.

DirectGolfing is managed in the UK by Steve White and Rob Spurrier. Steve is a keen golfer and joins DirectGolfing from an IT and senior consultancy background. Rob is a Qualified PGA Golf Professional with broad experience across all aspects of the golf industry.
 
Vision
   
At DirectGolfing our vision is to create and develop the leading internet company within the golf breaks and holiday market, giving customers more choice, a clearer and more functional website with a level of service of the highest standard.
Proven Business Capabilitiy
   
The company headquarters are based in Phuket, Thailand, where considerable experience has been gained through Internet based businesses and where overheads are low, enabling cost benefits to be passed on to customers. The business model for DirectGolfing.com will build on the very successful DirectRooms.com website, also operated by the same company.

A brief overview of DirectRooms:
          • DirectRooms provides a discount hotel booking service
          • Established in 2000, and now operates in 29 countries
          • All investment is in house – there are no external influences
          • Receives over 400,000 web site visitors and over 2,400,000 page views a month
          • Processes over 2,500 emails per day and 11,000 hotel reservations a month.
          • High conversion rates of visitors to purchasers
          • Operates a 24-hour, 7 day call centre for customer service and support
          • Active advertising and marketing program
          • Team consists of 88 staff, including:

                  • Search Engine marketing specialists
                  • Programmers and web site software specialists
                  • Highly qualified staff, 80% have at least a bachelor’s degree
Methodology
   
The planned growth will be based on what’s achievable, without compromising service:

          • We aim to develop a long-term business with sustained growth, building on customer service
              and attention to detail.

          • The company will be managed by golfers for golfers, ensuring that the reputation of
              DirectGolfing grows.

          • We will provide a dedicated customer focused service coupled with great value for money.
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